MAYDE began as an idea some years ago and was finally put into action in 2012. The concept was simple - what is something everyone needs/uses and what can we do to make it more unique and accessible?

That's where our Turkish towels (better known as peshtemals) came into play.

Turkish towels were historically used in Turkish hammams (baths). Legend has it that the Turkish towel originated in a small town called Babadag, in the mountains of Southern Turkey, hundreds of years ago. Most commonly made from cotton (and more recently linen and cotton/bamboo blends), they are wider (approx. 80cm x 180cm dependant on design) and lighter than your usual terry towels, which presents many benefits. They are:

  • Lightweight
  • Fast drying
  • Easy to travel with
  • Eco-efficient (takes up less room in washing machines)
  • Increased softness after each wash
  • Space saving
  • Versatile in use
This last point is key - a Turkish towel's versatility knows no bounds. It can be used as a traditional bath/beach towel, as a scarf, a shawl, a wrap for a baby, as a picnic rug, a table or chair cover, an all-purpose gym towel (yoga, workouts etc), a throw at the end of a bed or couch, for massages and more. 
With MAYDE being based around Australia's Gold Coast, we knew Turkish towels would work perfectly for the Australian market. 
In May 2013, Sylvia Hill, owner of MAYDE, visited Istanbul and met with her suppliers. As experiences go, it was a visual and sensory amplification. It was also a relief to find that the suppliers use only the best local cotton, and treat every process of the towel making with respect.
With most towels being hand loomed, you can expect the odd imperfection here and there - but we think that's what makes these towels so great - they're all a little one of kind.