HUXBABY PHILOSOPHY The hux philosophy centers around the idea of paring back to essentials and simple style. We believe less is indeed more. Minimalism is a lifestyle and design that is clear of unnecessary complications or clutter, seeking a refinement of form that is steered by function. SUSTAINABILITY With sustainability a focus, the mainly gender-neutral designs allow parents the freedom to buy once and buy well. Most clothing is made from GOTS certified organic cotton or cotton blends that feel luxurious on the skin, whilst still ensuing awareness for the world in which we live. AESTHETIC Inspired by simple design principles, Huxbaby pieces draw on a minimalist palette matched with edgy and playful graphics.